Global Gypsum Evolution – Where to now?

Presented at Global Gypsum 2011 by Bob Bruce PhD

One year ago business in Western Europe and North America was suffering and everyone was hoping that conditions would recover soon. Meanwhile much of the rest of the world was enjoying a growing market. So what has changed in a year? This paper covers what has changed and why these changes make sense in a continuing difficult market. Some ideas are presented that would help the North American companies survive the current market and take on a wider role in growing the gypsum business globally.

This document is available as an 8 page report and a 37 page slide presentation.