Presented at Global Gypsum Conference 2009 by Bob Bruce PhD
The business world has become a very difficult place over the past two years with the construction sector having been hit harder than most. The purpose of this presentation is to review the various factors that have led to the reduced profit levels in the gypsum industry in North America and provide some comment on when we can expect recovery. More specifically, this paper will address the profit trend in North America since the last downturn, the overall drivers that impact on demand and how these are likely to impact on the major market sectors for gypsum board. The supply side will also be examined to determine the past and expected capacity utilization and the impact this will likely have on earnings potential.
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